Photo: Mike Deal, Winnipeg Free Press.
Two newly released reports — an economic impact study and public poll — show how vital and powerful arts and culture are to Manitobans’ well-being and to our economic growth.
Released at the Manitoba Arts Council Annual Public meeting on October 20, 2025, key findings include:
- $1.75 billion GDP — The arts and culture sector adds more than $1.75 billion annually to Manitoba’s economy — about the same as the commercial construction industry.
- 10X return — For every $1 that the Manitoba Arts Council invests in organizations’ operations, $10 is generated from other sources. (MAC funding comes from the Province of Manitoba.)
- The arts make Manitoba special — More than 90 per cent of Manitobans agree the arts celebrate the province’s unique cultural identity.
- Arts and culture connect communities — 92% of Manitobans say the arts help us understand one another.
Quotations
“Arts and culture touch every part of our lives. They support small businesses, attract visitors, and inspire pride in our communities. When the Province invests in creativity, we are investing in people, prosperity, and a stronger future for Manitoba.”
– Nellie Kennedy, Minister of Sport, Culture, Heritage and Tourism
“More than ever, arts and culture matter. The sector is central to Manitoba’s social fabric and grows the economy, creating jobs and generating tax revenues. Arts and culture also lead essential conversations, affirming our shared sense of nation and sovereignty. Investing in the arts is a win for everyone.”
– Katarina Kupca, Manitoba Arts Council Chair
